Some factors like how businesses are run do not change. An insurance agency business will always be about building and maintaining solid customer relationships and provide valuable policies. But just because your target clients and mode of doing business doesn't change, doesn't mean that your marketing strategies should remain the same. Marketing strategies should change with time and as client preferences change.

Eight marketing ideas for insurance agencies

Invest in Facebook advertising

Everyone including your target clients are on Facebook. Therefore, not investing in Facebook advertising would be a fail for any serious business. You can invest in Facebook by operating an account in your agencies name or paying for Facebook Ads. Both scenarios would work for your business, but marketing experts would recommend paying for Facebook Ads. Facebook Ads expand your reach by addressing all Facebook users who may be your target but do not follow you on the platform.

Use social media to connect with potential clients

Most insurance agencies market their services through social media platforms. However, only a few organizations engage with potential and existing clients on social media. However, only a small percentage get customers via referrals. To reap from social media, you must be ready to engage your audience. Social media should be used to nurture business relationships. Listen to your clients, upload informative articles and encourage them to air their grievances. While at it, it is crucial to protect your private conversations on social media. There have been numerous stories about social media accounts hacking. So, ensure that you have small business network security systems that protect your social media accounts among other business segments.

Video content

The increased use of the internet and social media has led to the increased viewing of videos. Many people find videos more engaging and less boring as compared to reading an informative article. Moreover, some of the big and fast-growing insurance agencies rely on videos to market and provide educative content to their existing and potential clients. However, be sure to post your video on your website and start by starting your business. It can be re-shared on different platforms, and if it is a general video, your competitors could use it to their advantage. Alternatively, send it to target audiences via their emails or your social media platforms.

Clean up your database

Inaccurate insurance data can destroy your business and marketing campaign. You will be viewed as a malicious agent who just wants to make money through doping clients into signing policies with you. You need clean data to understand your businesses level and the audience you will be targeting on Facebook or social media platforms.

Bottom line

It is clear that for your insurance agency to grow and thrive financially, you need to invest in internet marketing and small business network security systems that protect your online marketing strategies. Insurance clients will disclose to you their wealth, assets, delicate health conditions and secret family histories that you must protect. They share such information because they trust you to protect it financially and from the public.