An insurance agency business is very tricky. Most clients who choose to work with insurance agency instead of the big companies directly do so because they want quality services. They want you to be available to answer their questions at any time as well as serve their claims promptly.
Now that internet usage has gained too much popularity, insurance agencies must also invest in good and easy to follow websites. Websites and online presence have become the first interaction channel between customers and businesses. So, your insurance website must be attractive, provide all online services your clients may require as well as answer common insurance questions. To meet these objectives, you must understand what potential and current clients would want from your website.
Five things insurance clients want from your website
Quote requests
The core reason as to why most potential clients visit insurance agency websites is to ask for quotes. They are either first-time policy buyers or policyholders who are looking for cheaper deals. So, if you do not offer quotes online, clients will seek the service from your competitors and end doing business with them. So, ensure that a quote request link and an effective call to action are added to your homepage. It is an easy way of getting potential clients started.Agency contacts
Potential clients’ especially first-time policy buyers look for insurance agencies they can talk to. They want to understand the different policies, compensation terms, how the premiums are arrived at and the many technical terms used in policy documents. So, make it easy for potential customers to reach you by adding your contact numbers on your website. A customer who does not get answers from your website will call and get the answers.Informative
New insurance shoppers will come across concepts and terms that are hard to comprehend. As such, they may shy away from investing in insurance policies because they do not fully understand them and are afraid of getting unfair deals. So, to acquire such a customer, you must prove that you are a knowledgeable agent who can educate prospects. Ensure that your website contains helpful information and explains difficult terms in the simplest language possible.Can file claims and make payments
With all things digital, clients want to make their regular payments and file claims from the comfort of their homes, offices or cars. They are looking to work at their convenience. So, offer an option whereby clients can make payments securely via your website. They should also be able to file claims online and receive prompt responses from your team.Network security
Just as people are embracing the use of the internet, so are the hackers benefiting from stealing their information. You do not want to expose your clients’ information to the wrong people. Your clients want to be reassured that when they make online payments or file claims via your website, their information will not be accessed by third parties. The best way to achieve network security is by investing in a reliable cyber security system brand like Watchpoint. Your business operates because of your clients, so, you should stop at nothing to ensure that the information they entrust you with is safe.
Bottom line
Insurance agency business can be quite profitable once they pick. But, you must understand and be ready to protect your business. Challenges such as cyber-crimes always strike when a business is at the peak.
